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What colors are considered neutral nowadays?

What colors are considered neutral nowadays?

Pro Tips

Yay! You’ve gotten your new sellers to agree to paint over some of those outdated wall colors. What colors are considered neutral nowadays? They generally fall into two categories: warm (browns and beiges) and cool (gray tones). Here’s a list for you to recommend to...
The “Ick Factors” of a Property for Sale

The “Ick Factors” of a Property for Sale

Pro Tips

What grosses you out when you view a property that’s for sale? Is it personal-care items? A weird smell in a listing? If it bothers you, it’s surely going to bother potential buyers. How can you diplomatically advise your new listing clients on things that will turn...
MLS Pro Photo Tips

MLS Pro Photo Tips

Business Tips, Home Staging, Pro Tips

When I was in college (during the Pleistocene era), an art major friend had a show off-campus, and I was thrilled that so many of his works had sold on opening night. I asked George what his secret was. His answer has stuck with me: “Blue soothes, but red sells.”...
What’s involved in a staging consultation?

What’s involved in a staging consultation?

Home Staging

“What’s involved in a staging consultation?” I was asked last week by a new Realtor client, and it’s a valid question! Different stagers use different terms, like “walk and talk”, “consultation,” and more. Here is what’s involved when StagingCraft visits sellers to...
Bridging That Gap

Bridging That Gap

Business Tips, Tips for Realtors

I heard it again as I entered the front door of a three-bedroom house in Warrington. The owner let me in with a sheepish look and said, “I’m sorry for what you’re about to see. We haven’t had time to clean.” The house was clearly lived in by parents and children, the...