Blog Archives

The “Ick Factors” of a Property for Sale

The “Ick Factors” of a Property for Sale

What grosses you out when you view a property that’s for sale? Is it personal-care items? A weird smell in a listing? If it bothers you, it’s surely going to bother potential buyers. How can you diplomatically advise your new listing clients on things that will turn...
MLS Pro Photo Tips

MLS Pro Photo Tips

When I was in college (during the Pleistocene era), an art major friend had a show off-campus, and I was thrilled that so many of his works had sold on opening night. I asked George what his secret was. His answer has stuck with me: “Blue soothes, but red sells.”...

Help Homebuyers Envision How to Live in a House

Home staging is a science that creates spaces that look bright and spacious and that help homebuyers envision how to live in a house. I LOVE talking about home staging. In this video Super Realtor Matt Harnick interviews me about the home staging process and how it...