Blog Archives

Selling Houses Means Using the Best Tools Out There

Selling Houses Means Using the Best Tools Out There

If you represent home buyers, congratulations! Your life is getting a little easier these days. If you represent sellers, saddle up! Higher interest rates, more plentiful inventory –and buyers actually asking for inspections (!) — now mean it’s even more important...
A True Story in Home Staging

A True Story in Home Staging

As the saying goes, buyers won’t tour a house for any of three reasons: They don’t like the price They don’t like the location They don’t like the photos   A Realtor client of mine listed a house in 4Q last year, knowing his sellers insisted on an aggressive...
MLS Pro Photo Tips

MLS Pro Photo Tips

When I was in college (during the Pleistocene era), an art major friend had a show off-campus, and I was thrilled that so many of his works had sold on opening night. I asked George what his secret was. His answer has stuck with me: “Blue soothes, but red sells.”...
Bridging That Gap

Bridging That Gap

I heard it again as I entered the front door of a three-bedroom house in Warrington. The owner let me in with a sheepish look and said, “I’m sorry for what you’re about to see. We haven’t had time to clean.” The house was clearly lived in by parents and children, the...