Blog
Staging How To: Reduce Distractions From the Advantages of a Room
What’s a focal point, and why is it important to showcase it when you set up your rooms for great real estate photos? Watch here! I’m here to answer YOUR questions about home staging, too, so call StagingCraft at 215-262-7306.
Staging How To: Less is More
You want buyers to notice the best features of a room. This video explains why, and offers tips on how to make the best features of every room shine. I’m here to answer YOUR questions about home staging, too, so call StagingCraft at...

How do you stage a living room so that everyone who looks at it wants to live in it?
Home staging creates a living space buyers will crave. If you want to sell your house, you have to make every room appeal to buyers. The most important room is the room where your family spends most of your time: the real “living room”—or family room, as some of us...

Home Staging Is A Must
Two questions for you: In this hot market, how often do you recommend home staging? Do you and your sellers have the same definition of staging? Guess what? The “wall-color-and-fluffy-pillows” part is only the final step. True home staging is doing anything and...

Use Home Staging For A Living Space Buyers Will Crave
If you want to sell your house, you have to make every room look appealing to buyers. The most important room is the room where your family spends most of your time: the real “living room”—or family room, as some of us call it (the kitchen and master bedroom are the...

A Staging Love Story
I know you’re insanely busy now that real estate is in full force, so I have a QUICK home staging love story for you. Once upon a time (okay, it was 2009 - not a great time in our industry), a Realtor I knew asked me to give new listing clients advice on their house....

Curb Appeal Sells Houses!
Home sellers who work just as hard to make the outside of their sale properties look fabulous as they do on the interior recognize the value of “curb appeal.” What is curb appeal, and why is it so important to selling a house? Curb appeal is how attractive a house...

Virtual Staging vs. Reality
Virtual staging is more than having its moment these days. Virtual staging is a process in which photos of empty rooms are manipulated by computer to appear to be updated, furnished and decorated. Furniture is artfully placed, wall art is “hung”, rooms are made...

Home Staging Misconceptions Versus Facts
Home staging is the proven way to get your house sold quickly and for top dollar. Even so, some home sellers aren’t staging their homes before listing them for sale. Why? Here are some misconceptions about home staging…and the FACTS about home staging! Misconception...

Great Photographs Make Great Listings
As the saying goes, “A picture is worth a thousand words.” Every good Realtor® knows that good pictures can be worth thousands of dollars when it comes to photos on the Multiple Listing Service (MLS)! Once your house and its photos go on the MLS, your listing is...

Talk about Home Staging…
That’s just what I got the chance to do on January 6, when I was the featured guest on WDVR/FM 89.7 radio’s “Let’s Talk!” program with co-hosts Claudine Wolk and Andy Kim. The program gave me a chance to explain what home staging is and how it helps people sell their...

Color Me Neutral! (Um, and what is “neutral,” these days?)
Color plays a big role in all aspects of our lives. It influences what we choose to wear, to drive, to live in, to eat. It’s a part of our lexicon…When we’re sad, we’re “blue.” When we’re mad, we’re “seeing red.” When we’re happy, we’re “in the pink.” Money is...

Why Should I Use a Home Staging Professional?
You want to sell your house, and you may even have chosen a Realtor®. Perhaps your Realtor® has toured your property and recommended that you hire a home stager to help you ready your house for the market. Maybe you’ve heard about home staging from another source. And...

How Do I Get My House Ready for Sale?
(Hint: Home Staging is Key!) You’ve decided to sell your house. Congratulations! So, aside from hiring a great Realtor®, what’s NEXT? You are asking yourself, and maybe your Realtor®, “How do I get my house ready for sale?” Of course, hiring an Accredited Home Stager®...

The Easiest Way To Sell a House FAST
Lots of people are trying to sell their houses in your area right now. Some of them might even live in your neighborhood. One of the sure-fire ways for you to get a leg up on your competition is one of the easiest: Make sure your house is CLEANER than theirs!…