Blog
18% OVER List Price!
Look at these before/after photos! StagingCraft loves a challenge, and when Super Realtor Sherri Belfus Kracht of Class-Harlan asked us to stage this charming and tiny house —with an even tinier guest cottage—on Sackettsford Road, we jumped at the chance. These were...
March 29th & 31st Seminars: Home Preparation and Selling Process
Want to know the fool-proof method for getting an unbelievable price for your house in this 'sellers' market'? I'm teaming with the Dianne Loomis Team for two public presentations in late March to offer practical tips to homeowners on the home preparation and selling...
Do the Right Things NOW to Sell Your House FAST!
Getting a house ready for the market? Be sure to check out the Doylestown Cardinal and read a piece on home prep that I co-authored with Realtor Barb “Matty” Matyszczak of RE/MAX 440, Do the Right Things NOW to Sell Your House FAST! There are 10 tips on everything...
Ten Issues That Repel Buyers
Almost every Realtor has had a listing that just sits there…no offers, maybe even after a price reduction or two. Why? Because if it’s not on top of a hazardous waste landfill, there are two things wrong with the house: Buyers either don’t like the price or are turned...
What colors are considered neutral nowadays?
Yay! You’ve gotten your new sellers to agree to paint over some of those outdated wall colors. What colors are considered neutral nowadays? They generally fall into two categories: warm (browns and beiges) and cool (gray tones). Here’s a list for you to recommend to...
Effectively Prep and Market Houses
You know, the moment you walk into a potential listing, how easy or tough it’s going to be to sell it in its current condition. Even in this crazy seller’s market—when the worst houses are snapped up—there are ways to effectively prep and market houses to squeak every...
Safety Tips For Sellers
Here’s some advice for you to share with your new listing clients on how to be safe while their houses are on the market: Ask the neighbors to keep an eye on the house while it’s listed. A house for sale means unfamiliar faces and more traffic—which also makes the...
Sold in Three Hours!
This gorgeous townhouse sold, by the Bob Kelley Team, in THREE HOURS!!! after StagingCraft staged it. I’m here to answer YOUR questions about home staging, too, so call StagingCraft at 215-262-7306.
A picture says a thousand words
“A picture says a thousand words,” right? There’s no better way to show you StagingCraft’s skills than with before-and-after photos of properties we have the privilege of staging. This week’s project is a 3/2.5 townhouse flip we staged a couple of weeks ago that...
The “Ick Factors” of a Property for Sale
What grosses you out when you view a property that’s for sale? Is it personal-care items? A weird smell in a listing? If it bothers you, it’s surely going to bother potential buyers. How can you diplomatically advise your new listing clients on things that will turn...
MLS Pro Photo Tips
When I was in college (during the Pleistocene era), an art major friend had a show off-campus, and I was thrilled that so many of his works had sold on opening night. I asked George what his secret was. His answer has stuck with me: “Blue soothes, but red sells.”...
Help Homebuyers Envision How to Live in a House
Home staging is a science that creates spaces that look bright and spacious and that help homebuyers envision how to live in a house. I LOVE talking about home staging. In this video Super Realtor Matt Harnick interviews me...
What’s involved in a staging consultation?
“What’s involved in a staging consultation?” I was asked last week by a new Realtor client, and it’s a valid question! Different stagers use different terms, like “walk and talk”, “consultation,” and more. Here is what’s involved when StagingCraft visits sellers to...
Bridging That Gap
I heard it again as I entered the front door of a three-bedroom house in Warrington. The owner let me in with a sheepish look and said, “I’m sorry for what you’re about to see. We haven’t had time to clean.” The house was clearly lived in by parents and children, the...
Staging How To: Focal Points
This video offers tips on how to set up rooms for success before those all-important real estate photographs are taken of your house. I’m here to answer YOUR questions about home staging, too, so call StagingCraft at 215-262-7306.
Staging How To: Reduce Distractions From the Advantages of a Room
What’s a focal point, and why is it important to showcase it when you set up your rooms for great real estate photos? Watch here! I’m here to answer YOUR questions about home staging, too, so call StagingCraft at 215-262-7306.
Staging How To: Less is More
You want buyers to notice the best features of a room. This video explains why, and offers tips on how to make the best features of every room shine. I’m here to answer YOUR questions about home staging, too, so call StagingCraft at...
How do you stage a living room so that everyone who looks at it wants to live in it?
Home staging creates a living space buyers will crave. If you want to sell your house, you have to make every room appeal to buyers. The most important room is the room where your family spends most of your time: the real “living room”—or family room, as some of us...
Home Staging Is A Must
Two questions for you: In this hot market, how often do you recommend home staging? Do you and your sellers have the same definition of staging? Guess what? The “wall-color-and-fluffy-pillows” part is only the final step. True home staging is doing anything and...
Use Home Staging For A Living Space Buyers Will Crave
If you want to sell your house, you have to make every room look appealing to buyers. The most important room is the room where your family spends most of your time: the real “living room”—or family room, as some of us call it (the kitchen and master bedroom are the...