Blog
The “Ick Factors” of a Property for Sale
What grosses you out when you view a property that’s for sale? Is it personal-care items? A weird smell in a listing? If it bothers you, it’s surely going to bother potential buyers. How can you diplomatically advise your new listing clients on things that will turn...
MLS Pro Photo Tips
When I was in college (during the Pleistocene era), an art major friend had a show off-campus, and I was thrilled that so many of his works had sold on opening night. I asked George what his secret was. His answer has stuck with me: “Blue soothes, but red sells.”...
Help Homebuyers Envision How to Live in a House
Home staging is a science that creates spaces that look bright and spacious and that help homebuyers envision how to live in a house. I LOVE talking about home staging. In this video Super Realtor Matt Harnick interviews me...
What’s involved in a staging consultation?
“What’s involved in a staging consultation?” I was asked last week by a new Realtor client, and it’s a valid question! Different stagers use different terms, like “walk and talk”, “consultation,” and more. Here is what’s involved when StagingCraft visits sellers to...
Bridging That Gap
I heard it again as I entered the front door of a three-bedroom house in Warrington. The owner let me in with a sheepish look and said, “I’m sorry for what you’re about to see. We haven’t had time to clean.” The house was clearly lived in by parents and children, the...
Staging How To: Less is More
Staging How To: Reduce Distractions From the Advantages of a Room
Staging How To: Focal Points
How do you stage a living room so that everyone who looks at it wants to live in it?
Home staging creates a living space buyers will crave. If you want to sell your house, you have to make every room appeal to buyers. The most important room is the room where your family spends most of your time: the real “living room”—or family room, as some of us...
Home Staging Is A Must
Two questions for you: In this hot market, how often do you recommend home staging? Do you and your sellers have the same definition of staging? Guess what? The “wall-color-and-fluffy-pillows” part is only the final step. True home staging is doing anything and...
Use Home Staging For A Living Space Buyers Will Crave
If you want to sell your house, you have to make every room look appealing to buyers. The most important room is the room where your family spends most of your time: the real “living room”—or family room, as some of us call it (the kitchen and master bedroom are the...
A Staging Love Story
I know you’re insanely busy now that real estate is in full force, so I have a QUICK home staging love story for you. Once upon a time (okay, it was 2009 - not a great time in our industry), a Realtor I knew asked me to give new listing clients advice on their house....