Blog
MLS Pro Photo Tips
When I was in college (during the Pleistocene era), an art major friend had a show off-campus, and I was thrilled that so many of his works had sold on opening night. I asked George what his secret was. His answer has stuck with me: “Blue soothes, but red sells.”...
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What’s involved in a staging consultation?
“What’s involved in a staging consultation?” I was asked last week by a new Realtor client, and it’s a valid question! Different stagers use different terms, like “walk and talk”, “consultation,” and more. Here is what’s involved when StagingCraft visits sellers to...
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Bridging That Gap
I heard it again as I entered the front door of a three-bedroom house in Warrington. The owner let me in with a sheepish look and said, “I’m sorry for what you’re about to see. We haven’t had time to clean.” The house was clearly lived in by parents and children, the...
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How do you stage a living room so that everyone who looks at it wants to live in it?
Home staging creates a living space buyers will crave. If you want to sell your house, you have to make every room appeal to buyers. The most important room is the room where your family spends most of your time: the real “living room”—or family room, as some of us...
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Home Staging Is A Must
Two questions for you: In this hot market, how often do you recommend home staging? Do you and your sellers have the same definition of staging? Guess what? The “wall-color-and-fluffy-pillows” part is only the final step. True home staging is doing anything and...
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Use Home Staging For A Living Space Buyers Will Crave
If you want to sell your house, you have to make every room look appealing to buyers. The most important room is the room where your family spends most of your time: the real “living room”—or family room, as some of us call it (the kitchen and master bedroom are the...
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A Staging Love Story
I know you’re insanely busy now that real estate is in full force, so I have a QUICK home staging love story for you. Once upon a time (okay, it was 2009 - not a great time in our industry), a Realtor I knew asked me to give new listing clients advice on their house....
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Curb Appeal Sells Houses!
Home sellers who work just as hard to make the outside of their sale properties look fabulous as they do on the interior recognize the value of “curb appeal.” What is curb appeal, and why is it so important to selling a house? Curb appeal is how attractive a house...
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Virtual Staging vs. Reality
Virtual staging is more than having its moment these days. Virtual staging is a process in which photos of empty rooms are manipulated by computer to appear to be updated, furnished and decorated. Furniture is artfully placed, wall art is “hung”, rooms are made...
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Home Staging Misconceptions Versus Facts
Home staging is the proven way to get your house sold quickly and for top dollar. Even so, some home sellers aren’t staging their homes before listing them for sale. Why? Here are some misconceptions about home staging…and the FACTS about home staging! Misconception...
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Great Photographs Make Great Listings
As the saying goes, “A picture is worth a thousand words.” Every good Realtor® knows that good pictures can be worth thousands of dollars when it comes to photos on the Multiple Listing Service (MLS)! Once your house and its photos go on the MLS, your listing is...
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Talk about Home Staging…
That’s just what I got the chance to do on January 6, when I was the featured guest on WDVR/FM 89.7 radio’s “Let’s Talk!” program with co-hosts Claudine Wolk and Andy Kim. The program gave me a chance to explain what home staging is and how it helps people sell their...
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