Blog

The “Ick Factors” of a Property for Sale

The “Ick Factors” of a Property for Sale

What grosses you out when you view a property that’s for sale? Is it personal-care items? A weird smell in a listing? If it bothers you, it’s surely going to bother potential buyers. How can you diplomatically advise your new listing clients on things that will turn...

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MLS Pro Photo Tips

MLS Pro Photo Tips

When I was in college (during the Pleistocene era), an art major friend had a show off-campus, and I was thrilled that so many of his works had sold on opening night. I asked George what his secret was. His answer has stuck with me: “Blue soothes, but red sells.”...

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What’s involved in a staging consultation?

What’s involved in a staging consultation?

“What’s involved in a staging consultation?” I was asked last week by a new Realtor client, and it’s a valid question! Different stagers use different terms, like “walk and talk”, “consultation,” and more. Here is what’s involved when StagingCraft visits sellers to...

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Bridging That Gap

Bridging That Gap

I heard it again as I entered the front door of a three-bedroom house in Warrington. The owner let me in with a sheepish look and said, “I’m sorry for what you’re about to see. We haven’t had time to clean.” The house was clearly lived in by parents and children, the...

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Home Staging Is A Must

Home Staging Is A Must

Two questions for you: In this hot market, how often do you recommend home staging? Do you and your sellers have the same definition of staging? Guess what? The “wall-color-and-fluffy-pillows” part is only the final step. True home staging is doing anything and...

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A Staging Love Story

A Staging Love Story

I know you’re insanely busy now that real estate is in full force, so I have a QUICK home staging love story for you. Once upon a time (okay, it was 2009 - not a great time in our industry), a Realtor I knew asked me to give new listing clients advice on their house....

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