Blog Archives

The “Ick Factors” of a Property for Sale

The “Ick Factors” of a Property for Sale

What grosses you out when you view a property that’s for sale? Is it personal-care items? A weird smell in a listing? If it bothers you, it’s surely going to bother potential buyers. How can you diplomatically advise your new listing clients on things that will turn...
MLS Pro Photo Tips

MLS Pro Photo Tips

When I was in college (during the Pleistocene era), an art major friend had a show off-campus, and I was thrilled that so many of his works had sold on opening night. I asked George what his secret was. His answer has stuck with me: “Blue soothes, but red sells.”...

Help Homebuyers Envision How to Live in a House

Home staging is a science that creates spaces that look bright and spacious and that help homebuyers envision how to live in a house. I LOVE talking about home staging. In this video Super Realtor Matt Harnick interviews me about the home staging process and how it...
What’s involved in a staging consultation?

What’s involved in a staging consultation?

“What’s involved in a staging consultation?” I was asked last week by a new Realtor client, and it’s a valid question! Different stagers use different terms, like “walk and talk”, “consultation,” and more. Here is what’s involved when StagingCraft visits sellers to...
Bridging That Gap

Bridging That Gap

I heard it again as I entered the front door of a three-bedroom house in Warrington. The owner let me in with a sheepish look and said, “I’m sorry for what you’re about to see. We haven’t had time to clean.” The house was clearly lived in by parents and children, the...